When a Marxist encounters a bourgeois subject immersed in commodity fetishism, the Marxist’s reproach to him is not “The commodity may seem to you to be a magical object endowed with special powers, but it really is just a reified expression of relations between people” but rather, “You may think that the commodity appears to you as a simple embodiment of social relations (that, for example, money is just a kind of voucher entitling you to a part of the social product), but this is not how things really seem to you. In your social reality, by means of your participation in social exchange, you bear witness to the uncanny fact that a commodity really appears to you as a magical object endowed with special powers.“
So, you think that time is Linear. You think it has a start and an end. That all things are unique, they are born and they die.
And time is indeed Linear. It really is just that. Things are truly unique, unreproducible, eternally singular.
But this is not how things really seem to you.
In your social reality, in your day to day self-reflection, your perception of time is Circular, magical and eternally repeating.
You think that you will have other chances, that things will happen again. That they can return to normal or to that ideal past.
Well, no. Kein Zurück: there is no return, no turning back.
It is not a circle. You can only push forward.